Challenges

The brand identity is the result of the harmonious combination between the core values ​​and the slogan. In which the four core values ​: “Prestige – Dedication – Intelligence – Speed” and the slogan “Pioneering technology” create a complete identity both in terms of meaningfulness and creative imagery.

Solutions

The logo is formed from the first letter of the brand name (the letter V) in a symmetrical direction, bringing a sense of balance, certainty, and prestige, the two stylized “Vs” intertwine representing the connection between Vietnamese – Korean technology in business products. At the same time, it creates an association image for viewers with the resemblance to a “speed line”, where the network system and power lines move in space, providing a smooth and satisfying experience.

Choosing the standard blue color according to the characteristic of the industry with a neat font creates prestige, and the bright white and blue tones on the black background create a striking effect that captures the eyes of the customer. 

Results

Looking at Vikopa’s brand identity, it is easy to see the production values ​​​​that this brand brings, with the “speed” of the brand clearly shown within the logo, a testament to the pioneering, professionalism, and prestigious of each brand’s products.