Challenge

In this project, industry specificity was a challenge for Tree when developing a brand image for the Eva aesthetic. The logo must be designed subtly, and while not too concretized still clearly shows the brand’s field of operation. It must exude luxury and modernity while also conveying the message “Women are always beautiful.”

Solution

The harmony between the two images, “seashell” and “angel wings,” created a design that can emit sounds that draw people’s attention. “The hidden beauty of a woman” is the main inspiration for the image of “seashell” present in the logo identity of the Eva aesthetic. “Seashell” symbolizes the beauty left behind after a life, a potential eternal beauty hidden deep in each soul. However, “angel wings” represent the awakening, and recreating a purer, moẻ youthful beauty over time. When combined, the abstraction from these two images depicts the brand’s characteristics and aesthetics of the identity logo.

In this project, Tree has designed an iconic logo combined with fitting character fonts to satisfy the desire to express luxury and nobility within the brand spirit. In addition, the primary color used is blue, a unique identification color for the medical industry, affirming the dedication and reliability of Eva’s professional medical team.

Result

With a new and unique identity, Eva’s aesthetic clearly conveys the field of its activity while remaining subtle in its message. With a close link between logos, colors, and fonts, the brand image shows professionalism while increasing the brand’s identity value.