Houseware

Chefio


Khách hàng:
Chefio
Ngành nghề:
Houseware

Địa chỉ:
Hanoi
Thời gian:
2022
Hạng mục:
Brand Identity, Logo
Vinh danh:

Chefio is a leading household appliance brand in Vietnam, coming to Tree when the brand was still struggling with reaching its consumers. Having "put on" a complete identity that seemed to bring good results, Chefio did not receive the expected results. An unworthy identity has  "buried" the brand " in the commercial arena. Therefore, when sharing with Tree, Chefio wishes to restructure the brand identity to suit the aesthetic and oriented position of the brand name.

Challenges

Chefio will return with a look that suits the brand’s visions and values and comes out as a brand that strives for timeless, sustainable quality that meets most consumer needs. At the same time, the logo appearing on the product must be flexible, always in a position with a good viewpoint.

 

Tree Creative Thiet ke logo do gia dung 19

Tree Creative Thiet ke logo do gia dung 23 scaled

Tree Creative Thiet ke logo do gia dung 02 Tree Creative Thiet ke logo do gia dung 03 Tree Creative Thiet ke logo do gia dung 05 Tree Creative Thiet ke logo do gia dung 12 Tree Creative Thiet ke logo do gia dung 13 Tree Creative Thiet ke logo do gia dung 22 Tree Creative Thiet ke logo do gia dung 31 Tree Creative Thiet ke logo do gia dung 32

Solutions

The Chefio identity is created from a large and bold font system with curves and circles to create familiar images with the unique identity of the home appliances field.

Tree chose a simple letterform logo formed from thick and bold handwriting to create solidity for the brand while showing a commitment to the durability and quality of the product. The logo symbol in letters, while not sophisticated, its delicacy creates a feeling of luxury when applied to products. A unique identity for the household industry.

From the font system created by bold curves and round strokes, Tree develops a unique set of Icons that identify Chefio’s products printed on the brand’s packaging or publications, creating a series of distinctive images as an introduction to consumers.

 

Tree Creative Thiet ke logo do gia dung 17 scaled

Tree Creative Thiet ke logo do gia dung 06 Tree Creative Thiet ke logo do gia dung 07 Tree Creative Thiet ke logo do gia dung 08 Tree Creative Thiet ke logo do gia dung 09 Tree Creative Thiet ke logo do gia dung 16 Tree Creative Thiet ke logo do gia dung 34 Tree Creative Thiet ke logo do gia dung 35 Tree Creative Thiet ke logo do gia dung 36 Tree Creative Thiet ke logo do gia dung 33 Tree Creative Thiet ke logo do gia dung 27 Tree Creative Thiet ke logo do gia dung 11

Tree Creative Thiet ke logo do gia dung 26

Tree Creative Thiet ke logo do gia dung 40 Tree Creative Thiet ke logo do gia dung 44 Tree Creative Thiet ke logo do gia dung 42 Tree Creative Thiet ke logo do gia dung 39 Tree Creative Thiet ke logo do gia dung 43 Tree Creative Thiet ke logo do gia dung 30 Tree Creative Thiet ke logo do gia dung 45 scaled Tree Creative Thiet ke logo do gia dung 28

grid 4

Tree Creative Thiet ke logo do gia dung Web 29

Tree Creative Thiet ke logo do gia dung Web 30 scaled

Tree Creative Thiet ke logo do gia dung Web 36 scaled

Tree Creative Thiet ke logo do gia dung Web 31

Results

With only a simple font system, Tree has successfully built a distinctive and outstanding brand image in the market, delivering a worthy brand identity to the brand’s values of visions of a leading brand in Vietnam.


Share
this project

Small icons, big value. Let us advise you!

Appropriate
Distintive
Simple