Gigato

GIGATO & THE JOURNEY OF BRINGING VIETNAMESE HERBAL TEA TO THE WORLD

Distinct from its parent brand, Gigato focuses on researching and producing herbal teas that support public health. Its mission is to convey the essence of nature and build a global culture of enjoying Vietnamese herbal tea. Sustainability is central to the brand’s strategy, emphasizing not just health but also enhancing quality of life. Gigato proudly offers herbal teas made from valuable yet familiar Vietnamese agricultural products like Ginger, Cinnamon, Lemongrass, and organic Coconut Blossom Sugar, beverages that promote health, warm the body, support digestion, and are suitable for all ages.

With a commitment to environmental protection and sustainable value development, Gigato focuses on proper farming practices to preserve biodiversity and ensure high yield and quality of herbs. The brand continually innovates in cultivation, care, and harvesting methods to ensure the best quality in every product.

Key Visual “Lạc Bird” – A Symbol of Vietnam’s Aspiration to Go Global

When working with Tree Creative, Gigato aimed to establish a brand image that balances the professionalism of a global brand with strategic depth, while preserving traditional beauty harmonized with modernity. Through this refined combination, the brand seeks to convey a message of sustainable development, where each product represents both innovation and a proud preservation of national identity. The Lạc Bird is an iconic symbol linked to the Đông Sơn Bronze Drum and was chosen as the brand’s key visual, representing an unyielding aspiration to rise above challenges and bring Vietnamese herbal tea to the world. By selecting the Lạc Bird as the central visual, Gigato seeks to preserve the pure Vietnamese cultural beauty and national pride, as well as express love and respect for people and nature throughout the country.

Sustainable Development: A Great Launchpad for Exceptional Growth

Gigato’s logo, designed by Tree Creative, is based on the image of the Earth combined with fresh green herbal tea leaves, representing the brand’s refreshing, modern spirit and its mission to bring the essence of Vietnamese herbal tea to the world. At the same time, the green Earth image delivers a message of environmental protection and natural ecological balance, supporting the goal of green and sustainable development.

Elegant Packaging Blending Traditional Beauty with Herbal Excellence

The packaging of each product was creatively designed by Tree Creative, inspired by the very herbs that made the teas ( Ginger roots, Cinnamon, Lemongrass) and beautifully combined with a stylized Lạc Bird image to convey sophistication and elegance. The harmonious color combinations create a strong first impression on customers. The design also allows customers to easily identify the ingredients in each herbal tea line, enabling informed choices.

Tree Creative is honored to accompany Gigato in developing a professional and refined brand identity that combines tradition and modernity, helping to communicate a healthy lifestyle and bring the essence of Vietnamese herbal tea closer to global consumers.