Hanuti

With the goal of bringing Vietnamese organic agricultural products to the global market, Hanuti chose to accompany Tree Creative to completely innovate their brand image, starting from the logo to primary colors and brand identity. Taking inspiration from Hanuti’s most recognizable products, Tree Creative renewed the logo incorporating organic seeds and leaves, symbolizing the natural roots of Hanuti’s products, emphasizing that they are 100% extracted from nature. The logo showcases the imagery of a hand arranged into a yin and yang circle, connected together to represent the connection between both the brand to its customers, and between the brand to the farmers that are the roots of the products. Furthermore, it also symbolizes balance and clearly demonstrates Hanuti commitment to the social responsibility Hanuti has to the global community.

 All elements when blended together created a logo design that is both unique and clearly expressing the specifics of the industry, products, and brand qualities. In addition, the uniform change in brand color to a green hue combined harmoniously with soft lines and edges helps increase brand recognition, creating a deep impression upon the customers. Showing that Hanuti is a friendly brand that is committed to sustainable values for consumer health and the environment. 

The decision to re-brand has helped Hanuti upgrade its identity and increase its competitive advantage in the international agricultural market. At the same time proves the reputable origin of Hanuti’s materials to the global consumers.