Hplus

H PLUS – PIONEERING MEDICINE, GUIDED BY MEDICAL ETHICS

As a leading healthcare brand originating from South Korea, renowned for its advanced public health system, H Plus is taking its expertise to the global stage, with Vietnam as its first international destination. To solidify its global presence, H Plus has partnered with Tree Creative to develop a distinctive, professional brand identity that reflects both innovation and the core values of the medical field.

A Distinctive Brand Identity Standard

Based on the logo design of H Plus Hospital, Tree Creative developed a complete brand identity system including visual elements, colors, fonts, and consistent icons. The subtle selection of White and Red as primary colors (iconic in the healthcare industry) aims to evoke cleanliness and safety, while also making H Plus easily recognizable compared to other medical brands. Red symbolizes trust, optimism, and hope for better things to come, reflecting H Plus’s commitment to improving patient health and enhancing quality of life. White, inspired by the color of a medical coat, symbolizes purity, clarity, cleanliness, and completeness.

A Number System Inspired by the Cross Symbol

Inspired by the universally recognized cross symbol of the healthcare industry, Tree Creative developed a unique numbering system with the distinct mark of H Plus’s service sector. This symbol is used consistently throughout the brand identity, from logos to printed materials and interior design. The cross not only serves as an easily identifiable image for the healthcare field but also represents companionship and support between hospital and patient.

Applying the Brand Identity to Hospital Space

The brand identity system is not only applied to communication materials but also integrated into the architectural and interior design of the hospital, creating a cohesive and recognizable space. Advertising boards, signage, and hospital decorations are all designed in harmony with the brand’s visual and color system, helping patients and visitors to easily access and feel the hospital’s professionalism, credibility, and dedication.

Unique Creative Key Visual

Tree Creative didn’t just focus on designing logos and identity elements but ensured all components of the brand identity were seamlessly integrated into real life spaces. With the two plus signs (++) as the main visual, Tree Creative highlights the close relationship between hospital and patient, always accompanying and wholeheartedly caring.

The collaboration between H Plus and Tree Creative has delivered a strong, professional, and cohesive brand identity, from logos, to colors, and number systems to fonts, media materials, and hospital space. This new brand identity not only enhances H Plus’s image value but also creates a modern, clean, and trustworthy hospital environment that brings peace of mind to patients.