Interior

Livas Vina

Client:

Livas Vina

Sector:

Interior

Location:

Hanoi

Time:

2021

Items:

Brand Identity, Logo

Livas Vina was established in 2017 as a unit operating in the field of processing Acrylic no line wings. After five years of continuous efforts, Livas Vina has become the leading brand with a system of factories spanning all three regions North - Central - and South with many large and small agents covering all provinces and cities across the country. Coming to Tree after achieving certain goals, the Founder of Livas Vina wishes to rebuild his brand to a more professional brand identity commensurate with the current position and size of the business.

Challenges

The project in cooperation with Livas Vina is to build a set of brand identities. Including “Catalog, Logo, Brand Identity, Profile, and Website” to increase the brand prestige, and shows the brand’s leading position in the market.

Solutions

The identity set started with the development of a typeface logo, accentuated by symbolic substitutions that resulted in a simple yet sophisticated image. In the “Livas” logo, the “number 1” is inspired by the diagonal lines of the acrylic wings, and like “twins”, “1” has taken the place of the letter “i”. This was done with ingenuity, creating a special highlight, and at the same time clearly expressing the “top” position that the brand holds.

With just simple diagonal lines combined with triangles created from the Acrylic wings, Tree has built two main images, “L” and “number 1” with red tones, showing the strong and fiery passion of a unit with a solid leading position in the market.

Results

Right after completing all the items for Livas Vina, the brand has achieved synchronization across all applications, showing professionalism and affirming the position of the business in the hearts of its customers.

Livas Vina

Challenges

Solutions

Results

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