Bogos

Aiming to position itself as the #1 brand in providing a powerful promotion solution for global businesses, BOGOS focuses on three main product features: Discount, Voucher & Gift, and Upsell & Cross-sell. To date, BOGOS serves over 43,000 customers worldwide.

BOGOS approached Tree Creative with the desire to refresh its brand identity, enhance the recognition of its product offerings and effectively communicate the brand’s core values/mission to its customers and partners. We chose to incorporate the imagery of a ribbon on a gift box, a familiar symbol representing the industry and products that BOGOS specializes in, into the brand identity design. This was paired with the letters “B” and “G” from the brand name, and the four-leaf clover symbolizing the luck that BOGOS hopes to bring its customers. To increase brand recognition across all media channels and product interfaces, Tree Creative strategically applied subtle lines, imagery, and consistent color schemes in each media publication, web design, and product app. The primary blue color, characteristic of the tech industry, symbolizes trust, reliability, and responsibility to customers and society. Complemented by orange, the color of energy, enthusiasm, and determination, BOGOS strives to deliver the best experience for its customers. The harmonious combination of colors, imagery, and identity lines has proven effective in cementing the brand in the minds of its customers across media and product interfaces.