Real Estate

Growland Group


Client:
Growland Group
Sector:
Real Estate

Location:
Ninh Binh
Time:
2023
Items:
Brand Identity, Logo
Publications:

Coming to Tree as a close friend and trusted partner, Growland's founder wishes to create an identity that’s suitable for one of the leading real estate investment and construction companies in Vietnam.

Challenges

With the motto of always looking to the future, Growland’s brand identity needs to reflect the founder’s enthusiasm and desire for success, while at the same time, still showing the typical characteristics of the real estate construction industry.

Logo 2

tree creative thiet ke logo bat dong san Growland 01 Logo 1

Solutions

Growland’s logo starts with the representation of a coin in the form of a green circle, drawing inspiration from condensed, minimalist images that are closely related to the specifics of the real estate industry. Accompanying it is the image of a progressive arrow, continuously going up, representing the continuous growth of Growland in the future. Moreover, when combined, the image creates the shape of the letter G, representing the brand’s first letter.

tree creative thiet ke logo bat dong san Growland 04 1 Slogan tree creative thiet ke logo bat dong san Growland 07

Untitled 2

Growland’s identity is created from a delicate and unique combination of circular, diagonal, and shoulder-line systems that represent the solidity of the real estate industry but still retain the flexibility of the financial factor. Along with that, the sans-serif font system creates a youthful look while remaining professional, easy to read, and suitable for the industry style.

Growland’s color system is created from images of nature and people. With green representing the earth and the red highlight representing the fire of determination within the heart of every person in Growland.

tree creative thiet ke logo bat dong san Growland 08 tree creative thiet ke logo bat dong san Growland 09 tree creative thiet ke logo bat dong san Growland 10 tree creative thiet ke logo bat dong san Growland 11 tree creative thiet ke logo bat dong san Growland 12 tree creative thiet ke logo bat dong san Growland 13 tree creative thiet ke logo bat dong san Growland 14 tree creative thiet ke logo bat dong san Growland 15 Untitled 1 tree creative thiet ke logo bat dong san Growland 17

Visual tree creative thiet ke logo bat dong san Growland 18  tree creative thiet ke logo bat dong san Growland 20 tree creative thiet ke logo bat dong san Growland 21 tree creative thiet ke logo bat dong san Growland 22 tree creative thiet ke logo bat dong san Growland 23 tree creative thiet ke logo bat dong san Growland 24 tree creative thiet ke logo bat dong san Growland 25 tree creative thiet ke logo bat dong san Growland 26 tree creative thiet ke logo bat dong san Growland 27

Results

Tree has built a unique, flexible, and highly applicable identity for Growland. The primary use of the color green combined with red accents highlights the brand and its image. At the same time, the portrayal of a large, continuously rising arrow shines a spotlight on Growland’s tagline “Grow your future”. That arrow also shows determination as well as a distinguishing factor for Growland from other units within the real estate and construction industries.

 


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